Pink is everything and everywhere at the moment. It’s borderline inescapable, thanks in large part to the wildly anticipated Barbie movie (out tomorrow!). But for Khloé Kardashian’s clothing brand, Good American, pink is more of a permanent lifestyle than a seasonal pop culture trend. As evidence, Kardashian just relaunched the All Dolled Up collection, a fuchsia-hued line that sold out last year and has been spotted on celebs like Lizzo, Jenna Dewan, Paris Hilton, and Halle Bailey.
When she first spoke with ELLE about the drop last fall, then called Pop Off Pink, Kardashian said, “Having a pop of pink here and there is fun. It’s such an Elle Woods thing to say, but it really does make you happy! I’d say it speaks to my soul.” The limited pink (and pink adjacent) pieces are available as of today on GoodAmerican.com
Appropriately, the campaign stars influencer Jasmine Sanders, a.k.a. @goldenbarbie on Instagram. I caught up with Khloé once again to get the exclusive on All Dolled Up, the pink craze, and what’s next for Good American.
Can you believe the pink trend is still going so strong!? Do you think it has staying power?
I’ve always loved pink so I’m personally excited by the attention the color is getting right now! Our design team started working on the first iteration of this collection at least two years ago and in the past year, we’ve seen such an outpouring of love from our consumers for all things pink. You’ll notice in the All Dolled Up drop that the collection references a lot of our bestselling silhouettes and styles, making it easy for people to mix the clothes into their everyday wardrobe, whether they want to go full glam or just add a bit of color and fun to their outfit.
Is this the first limited Good American collection to ever be re-launched?
While Pop off Pink is not the first to be re-launched, it is one of our most popular and requested collections. We’ve seen such ongoing support and demand for this collection (the first two drops sold out so quickly!) so we are beyond thrilled to be bringing it back with All Dolled Up.
What pieces did GA customers love most during this collection’s first run?
Some of our bestsellers from the last two drops were the Modern Tank Bodysuit, which I own in practically every color, and the Fit For Success Jumpsuit, which is relaunching as part of this drop, in a new stunning shade of pink. Each of these pieces is made with Good American’s signature sculpting design and is super easy to dress up or down. Just swap out your favorite heels for a pair of sneakers and you’re set!
How are you keeping pink fresh and styling it differently than you did when this collection first launched last year?
Everyone knows that I’m a pink girl through and through, so I’m always trying to work new pieces into my wardrobe and experiment with different shades and textures. Last year, I was practically living in our Good Icon Metallic Faux Leather Pants. While they’re a statement and a bit unexpected, they’re super comfortable and always make me feel so confident. Lately, I’ve been gravitating toward our Compression Shine Sculpted Blazer and Tube Dress. I love this monochromatic moment that combines a more structured blazer with something strapless and sexy. It’s fun and playful but still feels elevated and chic.
How’d you pick Golden Barbie to star in this campaign?
Jasmine is an absolute icon; not only is she gorgeous, but she is someone who celebrates being her authentic self. She’s all about celebrating her body and uplifting others to see the beauty in themselves and the world around them, which is a true embodiment of our values at Good American. We’re so grateful to have had her participate in this campaign and help us celebrate All Dolled Up and Pop Off Pink, taking it to a whole new level.
Any hints as to what GA has coming this fall?
I can’t give too much away, but our fall launches are really exciting. We’re tapping into new areas of the industry and experimenting with different styles to ensure we’ve got a bit of something for everyone, working towards our mission of making inclusive fashion for all a reality! And not to spoil anything, but keep an eye out for more retail stores! We just launched our flagship at Century City in L.A. and are working on expanding.