Are the Adidas Campus 00s Shoes the New It-Sneaker of the Season?

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What makes a regular sneaker turn into a hot commodity that sells out in seconds? In some cases, TikTok trends and celebrity endorsements can turn a shoe into a veritable sensation. And sometimes, popularity of a shoe can grow from word of mouth and slowly go from under-the-radar status to a global obsession. Here at Footwear News, we always have our eye on the both the hottest sneakers and shoes of the moment, but we also keep an eye out for those stealth items that seem to be on the tip of everyone’s tongues. From social media to city streets, the Footwear News Shop team is predicting the Adidas’ new Campus 00s shoes is on its way to becoming the trendy sneaker of the season.

Adidas’ Campus 00s sneaker is following in Samba’s and Gazelle’s footsteps as it gains popularity all over the internet as a must-have sneaker for men and women. Not only can you see on Adidas.com that these shoes are already running low in stock, but the tag #Adidascampus00s has already been viewed more than 25 million times on TikTok, and according to Google Trends, “Adidas Campus 00s” has been a breakout search term over the last 90 days. While some users like @giorgiaradaellii are showing the best way to style these shoes for Spring, others like @glitterboness are questioning if the silhouette will be the next It-sneaker.

@glitterboness
What do you think of the @adidas 00’s Campus? Are they the next Gazelle/Samba. Which should I keep? #boporflop #adidas #adidassamba #samba #adidasgazelle #gazelle #campus00s #sneakertok #adidascampus #grwm #streetwear #sneakers #salomon #satellitestompers

♬ Shelly duVALLLLLL xxXxxXxxXx – Lauv

Like Adidas’ Gazelles, Sambas, and Stan Smiths, the Campus 00s are not completely new. This silhouette is actually part of the Adidas Campus line that dates back to the ‘70s with the Adidas Tournament shoe. The basketball shoe quickly transcended into a lifestyle staple with major popularity amongst skateboarders due to its flat midsole and supportive upper, becoming known as the Campus 80s. Decades later, Campus 00s, which launched in September 2022, are now the ones to watch among the ever-changing style set.

Though Adidas still produces the Campus 80s, the Campus 00s are different. Apart from the clean suede upper and classic contrasting 3-Stripes, these sneakers feature flat laces, padded tongues, and an extremely chunky appearance. On the colorway front, shoppers can expect everything from green, beige, and black options to tonal grey and light blue editions, which are nice nods to Adidas’ ’80s color palette.

This sneaker’s recent surge in popularity comes as no surprise to sneakerheads, as fashion is in a nostalgia-obsessed era. Plus, with recent comfort-first sneakers becoming mainstays and Adidas’ classic sneakers taking the fashion industry by storm, it only makes sense that the Campus 00s are the latest to join the fleet of the best adidas shoes of 2023.

Additionally, in all their puffy, padded glory, these sneakers are a bold ode to retro skate shoes and speak to the resurgence of the skate-inspired shoe trend. For example, since the beginning of 2023, stars from Olivia Wilde and Emily Ratajkowski to Olivia Rodrigo and Emma Roberts have been donning skate sneakers like Cariuma’s Pro Sneakers and Vans’ Old Skool Core Classics, suggesting there is an apparent desire to nail the skater aesthetic.

So, before TikTok sells out the Adidas Campus 00s, shop these sneakers and live your best skater boi life.